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If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri

<div class="feat-image">(https://9to5mac.com/wp-content/uploads/sites/6/2026/03/If-Alexa-is-this-bad-maybe-we-shouldnt-be-too-impatient-for-new-Siri.jpg?quality=82&strip=all&w=1600)</div><p>Attitudes to the hugely delayed launch of the new <a href="https://9to5mac.com/guides/siri/" target="_blank" rel="noreferrer noopener">Siri[/url] seemed to be split between frustration and resignation. Apple promoted the more intelligent voice assistant in <a href="https://9to5mac.com/2025/03/07/apple-pulls-ad-that-showed-siri-being-useful-after-delaying-feature-that-could-make-siri-useful/" target="_blank" rel="noreferrer noopener">a deleted video ad[/url] for the <a href="https://9to5mac.com/guides/iphone-16/" target="_blank" rel="noreferrer noopener">iPhone 16[/url], but it appears it <a href="https://9to5mac.com/2026/02/11/apple-reportedly-pushing-back-gemini-powered-siri-features-beyond-ios-26-4/" target="_blank" rel="noreferrer noopener">may officially launch alongside[/url] the <a href="https://9to5mac.com/guides/iphone-18/" target="_blank" rel="noreferrer noopener">iPhone 18[/url].</p>



<p>Amazon’s <a href="https://9to5mac.com/guides/alexa/" target="_blank" rel="noreferrer noopener">Alexa+[/url] service initially looked to be well ahead of <a href="https://9to5mac.com/guides/aapl/" target="_blank" rel="noreferrer noopener">Apple[/url], but it too was delayed – and also appears to be failing to deliver on its promises …</p>



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Source: If Alexa+ is this bad, maybe we shouldn’t be too impatient for new Siri (https://9to5mac.com/2026/03/09/if-alexa-is-this-bad-maybe-we-shouldnt-be-too-impatient-for-new-siri/)