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Title: Sonos CEO explains why company killed Apple TV 4K competitor before launch Post by: HCK on March 15, 2026, 04:05:03 pm Sonos CEO explains why company killed Apple TV 4K competitor before launch
<div class="feat-image">(https://9to5mac.com/wp-content/uploads/sites/6/2025/12/apple-tv-4k-tvos-26-lg.jpg?quality=82&strip=all&w=1600)</div><p>In addition to launching new products (https://9to5mac.com/2026/03/10/sonos-announces-two-new-products-including-299-portable-airplay-2-speaker/), Sonos has publicly acknowledged its defunct hardware project that would have competed with the Apple TV 4K set-top box.</p> <a data-layer-pagetype="post" data-layer-postcategory="apple-tv-4k,sonos" data-layer-viewtype="unknown" data-post-id="1042977" href="https://9to5mac.com/2026/03/10/sonos-ceo-explains-why-company-killed-apple-tv-4k-competitor-before-launch/#more-1042977" class="more-link">more…[/url] Source: Sonos CEO explains why company killed Apple TV 4K competitor before launch (https://9to5mac.com/2026/03/10/sonos-ceo-explains-why-company-killed-apple-tv-4k-competitor-before-launch/) |