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Macintosh News => Apple News => Topic started by: HCK on May 28, 2011, 03:00:09 pm



Title: Hollywood: The iPhone Is Killing Television
Post by: HCK on May 28, 2011, 03:00:09 pm
Hollywood: The iPhone Is Killing Television

Remember the gnashing of teeth from the television industry when the DVR was first introduced – it would kill TV ads. Well, the real threat to TV advertising is your iPhone. The iPhone and other smartphones account for 60 percent of the distractions from TV ads, according to a behavioral survey. The study participants reported [...]

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