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Title: Apple Chops iAd Prices as Big Names Flee to Rival Platforms Post by: HCK on July 09, 2011, 07:00:03 am Apple Chops iAd Prices as Big Names Flee to Rival Platforms
Has Apple priced itself out of a potential $2.5 billion mobile ad market? As top-name advertisers flee iAd, the Cupertino, Calif. company cutting prices up to 70 percent. Is iAd in free fall? Some of the most-recognizable brands that started with iAd when it launched a year ago, such as Citigroup and J.C. Penney, have [...] http://feedproxy.google.com/~r/cultofmac/bFow/~3/bKQgUdwALrY/103833 |