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Title: Apple’s Former Ad Guru Says Samsung Ads Are Generating More Buzz Than Apple Post by: HCK on February 26, 2013, 11:01:20 pm Apple’s Former Ad Guru Says Samsung Ads Are Generating More Buzz Than Apple
Ken Segall, the creative director of the Think Different campaign and author of the book Think Simple, a book that details how Steve Jobs worked, believes that Apple is no longer untouchable when it comes to advertising. He points out that Samsung is generating more buzz by spending a lot more than Apple and with its people-based ads compared to Apple’s product based ads. Continue reading → http://feeds.iphonehacks.com/~r/iphonehacks/~3/0hDXbtQrYl8/apple-ad-guru-says-samsung-ads-are-generating-more-buzz.html |