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Title: Alternate Icons on iOS 7 Website Likely Old Marketing Material Post by: HCK on June 14, 2013, 11:00:37 pm Alternate Icons on iOS 7 Website Likely Old Marketing Material
After Apple debuted iOS 7 on Monday, the website for the new operating system displayed a set of icons that were different from the icons found in the current version of iOS 7. Apple has since updated the website, but the Weather, Passport, and Reminders apps looked notably different, with the Passport and Reminders apps displaying different colors and the Weather app displaying a temperature rather than the current cloud and sun design. "Old" iOS 7 icons While it has been suggested that the icons represent future design changes that Apple is planning for iOS 7, it is more likely that the icons are previous iOS 7 design iterations. Because the icons were present on the website when it went public on Monday, it is reasonable to assume that the icons were the result of outdated and overlooked marketing material rather than an unintentional leak of new content. The "old" weather icon, for example, forgoes the current sun and cloud icon of iOS 7 for a simple number, "73." That is the same temperature icon that is used for the iOS 6 version of Weather, so it is probable that the text-only 73 was an older, simpler design iteration taken from the current iOS 6 icon. There is no indication that the icon represents a live temperature reading. Current iOS 7 icons Passbook, too, looked notably different in the older version, with a confusing color scheme that heavily featured blues and greens. Reminders was updated as well, swapping out gray for green and yellow for orange, both of which are bolder colors. Arguably, the newer versions of the apps feature crisper designs and more prominent, easy to distinguish colors. Though it is unlikely that the icons represent upcoming designs, it is likely that iOS 7 will see several graphical updates before it is released to the public this fall. As noted yesterday by The Next Web, the current design is a "work in progress." Recent Mac and iOS Blog Stories • TweetDeck for Mac Updated with New Sidebar Design • iOS 7 Beta Allows Users to Zoom While Recording Video • Famed Mac Icon Designer Says iOS 7 Icons Are a 'Good Direction' • Apple Adding Roughly 500,000 New iTunes Accounts A Day • Apple Working with Logitech and MOGA on Upcoming MFi Game Controllers • Apple SVP Eddy Cue Takes Stand in E-Book Trial, Admits Some E-Books Rose in Price • Steve Jobs Email in E-Book Case Provides Insight Into Thinking Process • MagCozy Leashes MagSafe 2 Converter to Power Adapter Cord http://www.macrumors.com/2013/06/14/alternate-icons-on-ios-7-website-likely-old-marketing-material/ |