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Title: Macy's Dips Toes in Brave New Marketing World Post by: HCK on November 22, 2013, 07:01:17 pm Macy's Dips Toes in Brave New Marketing World
Blaring bargain news over PA systems may become a thing of the past if a pilot project launched Thursday by Macy's and Shopkick catches on with the brick-and-mortar set. The companies are conducting the experiments in Macy's San Francisco and New York City stores. The pilot feeds deal and discount information to shoppers as they roam through a store. http://www.macnewsworld.com/rsstory/79493.html |