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Pebble Announces Next-Generation $249 'Pebble Steel' Smart Watch

Pebble (https://getpebble.com) today announced (https://blog.getpebble.com/2014/01/06/pebble-steel-ces-2014/) its next-generation Pebble Smart Watch, the Pebble Steel, which features a stainless steel body with a leather or steel band and a face covered with the ultra durable and scratch resistant Gorilla Glass used in Apple's own products.
 
 Along with a new metal or leather band, a deviation from the plastic band of the first-generation (http://www.macrumors.com/2013/01/09/pebble-smart-watch-to-begin-shipping-january-23/) Pebble, the Pebble Steel features smaller side and top bezels for a slimmer, lighter profile. The Pebble Steel weighs 45 grams, two grams less than the original Pebble.
 
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 According to Pebble CEO Eric Migicovsky, who spoke to CNET (http://ces.cnet.com/8301-35304_1-57616609/pebble-steel-declassified-raising-the-smartwatch-design-bar-without-breaking-the-mold/), the Pebble Steel is designed to be a more formal version of the original Pebble.

CEO Eric Migicovsky describes Steel as a more formal version of Pebble: "I'm going out for dinner, I'm wearing a suit, I've got a position that doesn't allow me to wear a plastic watch on my wrist. How do I benefit from a smartwatch? How do I get notifications and run all the apps that Pebble offers without having to put something that I don’t prefer on my wrist. We took that as an industrial design problem. It wasn't really a software problem…We just had to build an aesthetically different Pebble."

The band is available in both brushed stainless steel and a matte black steel, along with black leather. Pebble Steel lasts for up to a week on a single charge and includes an LED indicator that displays battery life. Like the original Pebble, it is waterproof.
 
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 Along with the Steel, Pebble has announced that its app store will be available to users later in January. The company is also partnering with new companies to introduce a playback control app for Pandora, ESPN sports stats and box scores, and a car stats monitoring app from Mercedes.
 
 Pebble Steel will begin shipping on January 28 for $249, a $100 premium over the existing Pebble watch. Pre-orders can be placed today on the Pebble website (https://getpebble.com).
 
 
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Source: Pebble Announces Next-Generation $249 'Pebble Steel' Smart Watch (http://www.macrumors.com/2014/01/06/pebble-announces-next-generation-249-pebble-steel-smart-watch/)