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Title: Why 2014 could be the year mobile payments explode on the iPhone Post by: HCK on February 28, 2014, 02:00:20 pm Why 2014 could be the year mobile payments explode on the iPhone
<article> <section class="page"> <p>Richard Crone (http://www.croneconsulting.com/aboutus/richardkcrone.html)had been on the road a few days recently when his smartphone did something unexpected: It started sending him special-offer coupons for breakfast at Starbucks.</p><p>Why the sudden largesse? Well, Crone has the Starbucks mobile payment app (https://itunes.apple.com/us/app/starbucks/id331177714?mt=8)installed on his phone—and as he traveled the country, buying coffee with that app, it started to learn his habits. Instead of merely acting as a digital wallet, the app also began to serve as the virtual version of a “loyalty card”—one with a more proactive approach than merely offering discounts for money spent.</p><p class="jumpTag"><a href="/article/2101300/why-2014-could-be-the-year-mobile-payments-explode-on-the-iphone.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Why 2014 could be the year mobile payments explode on the iPhone (http://www.macworld.com/article/2101300/why-2014-could-be-the-year-mobile-payments-explode-on-the-iphone.html#tk.rss_all) |