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Virgin Atlantic to Integrate iBeacon Technology Into London's Heathrow Airport

Virgin Atlantic is reportedly gearing up to integrate Apple's iBeacon technology into London's Heathrow Airport, according (http://recode.net/2014/04/30/after-google-glass-trial-virgin-atlantic-experiments-with-apples-ibeacon-technology/) to Re/code. The airliner will be using beacons sourced from startup Estimote (http://estimote.com/), as the transmitters will be deployed near businesses and terminals to notify users of promotional deals and areas of interest.
 
 (http://cdn.macrumors.com/article-new/2014/05/estimote_ibeacon-800x415.jpg) <center> An Estimote Beacon (http://estimote.com/) </center>

In one use case, passengers would receive an offer on their phone for no-fee currency exchange as they near that place of business. The program, which will utilize Apple’s iBeacon technology and the Passbook iOS app, follows a trial in which airline employees donned Google Glass as they greeted first-class passengers upon entering the airport.

First introduced (http://www.macrumors.com/2013/06/12/upcoming-ios-7-apis-gaming-improvements-multitasking-support-airdrop-and-more/) during Apple's 2013 Worldwide Developers Conference, iBeacons enable iOS devices to wirelessly communicate with physical beacons through Bluetooth, as the transmitters are able to deliver specific information to apps when a user is nearby.
 
 iBeacon technology has also been utilized in a number of unique ways since the end of 2013. Shopping app Shopkick and Macy's teamed up (http://www.macrumors.com/2013/11/20/shopkick-and-macys-team-up-for-first-retail-based-ibeacons/) to integrate the technology into stores to aide consumers, while Major League Baseball (http://www.macrumors.com/2014/01/30/mlb-ibeacon-rollout/) and the National Basketball Association (http://www.macrumors.com/2014/03/21/placed-personal-sport-ibeacons/) have used iBeacons to provide enhanced in-stadium experiences. Apple has even implemented iBeacons into its own retail stores (http://www.macrumors.com/2014/01/10/ibeacons-gaming/) to provide customers with product information and deals, while a London-based cafe (http://www.macrumors.com/2013/12/04/ibeacon-technology-tapped-to-unlock-location-specific-newsstand-content-on-ios-devices/) and the Consumer Electronics Show (http://www.macrumors.com/2014/01/02/apples-ibeacon-technology-featured-in-ces-scavenger-hunt/) have also featured the technology.
 
 
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Source: Virgin Atlantic to Integrate iBeacon Technology Into London's Heathrow Airport (http://www.macrumors.com/2014/05/01/virgin-atlantic-ibeacons-london-heathrow-airport/)