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Title: Apple confirms Beats deal. Why now? Why $3 billion? Post by: HCK on May 29, 2014, 02:00:05 pm Apple confirms Beats deal. Why now? Why $3 billion?
"I've always known in my heart that Beats belonged with Apple," says Jimmy Iovine. <p>FORTUNE -- After three weeks of speculation, bloviation and a YouTube victory dance, Apple (AAPL) on Wednesday confirmed in a celebrity-packed press release what seemed to the world to already be a done deal: Its acquisition of Beats Electronics, the purveyor of bass-heavy headsets and mood-driven streamed music co-founded by Hip Hop artist Dr. Dre and music producer Jimmy Iovine.</p> <p>Two surprises:</p> The MORE (http://tech.fortune.cnn.com/2014/05/28/apple-beats-why-now/)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&blog=8466345&post=143794&subd=fortunebrainstormtech&ref=&feed=1" width="1" height="1" /><img src="http://feeds.feedburner.com/~r/fortuneapple20/~4/oRbZpSV2oBY" height="1" width="1"/> Source: Apple confirms Beats deal. Why now? Why $3 billion? (http://rss.cnn.com/~r/fortuneapple20/~3/oRbZpSV2oBY/http://tech.fortune.cnn.com/2014/05/28/apple-beats-why-now/#commentshttp://tech.fortune.cnn.com/2014/05/28/apple-beats-why-now/feed/atom/) |