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Apple Debuts Two New 'Your Verse' iPad TV Ads Emphasizing Music and Travel

Apple has debuted two new (https://www.youtube.com/watch?v=_4msNKgRQDc#t=50) video ads (https://www.youtube.com/watch?v=FbXYqHke9n8#t=26) for its "Your Verse" iPad Air campaign (https://www.apple.com/your-verse/) that showcases the tablet being used in a variety of situations. The pair of ads profile Esa-Pekka Salonen, a Finnish conductor who composes music with the iPad Air, and travel blogger Chérie King, who uses various apps to map her journeys and translate foreign languages on the fly.
 
 <center><iframe width="560" height="315" src="//www.youtube.com/embed/_4msNKgRQDc#t=50" frameborder="0" allowfullscreen></iframe></center>  
 Salonen's Your Verse ad (http://www.apple.com/your-verse/orchestrating-sound/) displays the musician taking a simple musical concept and developing it into a full composition, using apps such as Touch Press' The Orchestra (http://appshopper.com/music/the-orchestra-2) and Notion (http://appshopper.com/music/notion) to sound out various instruments. The composer is also seen using Pianist Pro (http://appshopper.com/music/pianist-pro), which is shown being used before a whole orchestra plays a musical piece.
 
 <center><iframe width="560" height="315" src="//www.youtube.com/embed/FbXYqHke9n8#t=26" frameborder="0" allowfullscreen></iframe></center>
 Meanwhile, King's one-minute spot (http://www.apple.com/your-verse/exploring-without-limits/) shows the writer traveling to various places including Morocco and Vietnam while using the iPad Air in a number of ways. Apps such as Wordpress (http://appshopper.com/social-networking/wordpress-2), Facebook (http://appshopper.com/social-networking/facebook), and Twitter (http://appshopper.com/social-networking/tweetie-2) are shown being used to record the journey, while Triposo (http://appshopper.com/travel/world-travel-guide-by-triposo) and iTranslate (http://appshopper.com/productivity/itranslate-2) are used to find popular destinations and translate foreign languages in real time, respectively.
 
 As with the other Your Verse ads, both videos have corresponding (http://www.apple.com/your-verse/orchestrating-sound/) sections (http://www.apple.com/your-verse/exploring-without-limits/) on Apple's website which go into details about the stories of both individuals and how the iPad Air has helped.
 
 Apple debuted (http://www.macrumors.com/2014/01/12/your-verse-ipad-ad/) its initial Your Verse iPad ad in January alongside a corresponding website that shares a number of experiences. Other stories have noted the iPad's use in mountaineering (http://www.macrumors.com/2014/02/18/your-verse-mountaineering-ipad/), sports (https://www.apple.com/your-verse/concussion-game-plan/), choreography (https://www.apple.com/your-verse/bollywood-vision/), oceanography (https://www.apple.com/your-verse/new-depths/), and more.
 
 
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Source: Apple Debuts Two New 'Your Verse' iPad TV Ads Emphasizing Music and Travel (http://www.macrumors.com/2014/05/25/apple-your-verse-music-travel/)