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Title: News: Apple plans 1,000 in-house ad/marketing employees, more competition Post by: HCK on June 11, 2014, 09:00:24 am News: Apple plans 1,000 in-house ad/marketing employees, more competition
Ad Age has a new comprehensive report on Apple’s shifting strategies in advertising and marketing, claiming the company is “madly building an internal agency that it’s telling recruits will eventually number 1,000.” The article starts with an anecdote about a pitch from Apple’s longtime ad agency partner TBWA/Media Arts Lab being spurned in favor of an Apple in-house ad. That’s by design, as Apple is reportedly… Source: News: Apple plans 1,000 in-house ad/marketing employees, more competition (http://www.ilounge.com/index.php/news/comments/apple-plans-1000-in-house-ad-marketing-employees-more-competition/) |