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Title: iBeacons in retail stores blowing up app usage, ad engagement Post by: HCK on June 16, 2014, 09:00:27 pm iBeacons in retail stores blowing up app usage, ad engagement
One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as […]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=9to5mac.com&blog=22754319&post=328509&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: iBeacons in retail stores blowing up app usage, ad engagement (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/Z5IwFlKzAm4/) |