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iBeacons in grocery stores leading to more engaged customers

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/ibeacons-grocery-stores-leading-more-engaged-customers' title="iBeacons in grocery stores leading to more engaged customers"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2014/06/epicurious_push_authorization_5s_hero.JPG?itok=yto7TMgm' />[/url]</p> <p>It turns out that getting iBeacon (http://www.imore.com/ibeacon)-triggered notifications really does help to increase user engagement. That's the judgement of inMarket, a firm that's been installing iBeacons in grocery stores across the nation. The iBeacons, set to trigger notifications on nearby devices with specific apps installed (including inMarket partners like Epicurious (http://www.imore.com/tag/epicurious)), have led to a 19-fold increase in "interactions with advertised products."</p> <!--break-->

<p>"We now have proof that consumers appreciate this value in a measurable way: They're more likely to keep apps that use beacon messaging, and they're more likely to interact with advertised products in-store thanks to beacons."</p>

<p>inMarket also claims that app usage increased by over 16 times when notifications were received (not much of a surprise), and that iBeacon notifications made a user "6.4x more likely to keep an app on their phone".</p> <p>So the next time you're walking down the baking ingredients aisle and just happen to get a notification from Epicurious about their most popular pie recipes, it might not be serendipity — it' could be iBeacons. Question is, though, does such targeted advertising reaching straight into your pocket or purse border on boundaries you're not comfortable with?</p> <p>Source: 9to5Mac (http://9to5mac.com/2014/06/16/ibeacons-in-retail-stores-blowing-up-app-usage-ad-engagement/)</p> </div></div></div><div id="comment-wrapper-nid-25174"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3b8e8677/sc/4/mf.gif' border='0'/><br clear='all'/>

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