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Apple cuts pricing of its set-top box in the UK and across Europe

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/apple-cuts-pricing-its-set-top-box-across-europe' title="Apple cuts pricing of its set-top box in the UK and across Europe"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/07/apple_tv_front_hero.jpg?itok=YF8JJwIY' />[/url]</p> <p>Apple has cut the price of the Apple TV (http://www.imore.com/apple-tv) in the UK and Europe. In the UK, the device is now available for £79, down from £99. In continental Europe, the price has dropped from €109 to €99. That's a cut of about 20% in the UK, and about 9% in continental Europe.</p> <!--break--> <p>The Apple TV is an increasingly important product for Apple, one that now generates over a billion dollars (http://www.imore.com/apple-tv-has-taken-billion-dollar-year-business) per year. This price cut will undoubtedly put the device, once thought of as a 'hobby' for Apple in more hands than ever. There has been no word on a price cut in other parts of the world.</p> <p>Will you be purchasing an Apple TV at these lower prices? Let us know below in the comments.</p> <p>Source: CNET (http://www.cnet.com/uk/news/apple-tv-price-slashed-by-20-percent-in-uk-and-europe/)</p> </div></div></div><div id="comment-wrapper-nid-25211"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3ba16261/sc/28/mf.gif' border='0'/><br clear='all'/>

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