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Title: News: Bono questions Apple’s treatment of (RED) branding Post by: HCK on June 23, 2014, 09:00:32 pm News: Bono questions Apple’s treatment of (RED) branding
Speaking at a Cannes Lions presentation about his global AIDS nonprofit agency (RED), U2 frontman Bono took Apple to task for the way the company has branded its (RED) products, Adweek reports. Bono criticized the company with his friend and Apple design chief Jony Ive seated on stage, saying Apple is “so f———annoyingly quiet about the fact they’ve raised $75 million. Nobody knows!” According to Bono, Apple co-founder… Source: News: Bono questions Apple’s treatment of (RED) branding (http://www.ilounge.com/index.php/news/comments/bono-questions-apples-treatment-of-red-branding/) |