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Why Apple really cares about your privacy

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In the days and weeks since Apple’s WWDC keynote, something’s been bugging me, but I couldn’t quite put my finger on it. Then, recently, while sitting at the airport, I launched Safari and pulled up Apple’s official privacy policy (http://www.apple.com/legal/privacy/). At first glance, it seemed to be the standard boilerplate issued by the gray suited legal department of a large enterprise, full of the same legalese you see on nearly any site that collects your personal information.</p><p>
But then I focused on some of the details, and a certain simplicity emerged:</p>

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Personal information will only be shared by Apple to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing purposes.</p><p class="jumpTag"><a href="/article/2366921/why-apple-really-cares-about-your-privacy.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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url=http://www.macworld.com/article/2366921/why-apple-really-cares-about-your-privacy.html#tk.rss_all]Why Apple really cares about your privacy[/url]