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Apple Stores changing graphics to show people using products

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/apple-stores-changing-graphics-show-people-using-products' title="Apple Stores changing graphics to show people using products"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2014/07/apple-store-new-graphics.jpg?itok=6kzuBFlK' />[/url]</p> <p>Apple is making some changes inside its retail stores (http://www.imore.com/tag/apple-store) in terms of the large wall images that display its products like the iPhone 5s (http://www.imore.com/iphone-5s) and iPad (http://www.imore.com/ipad).</p> <!--break--> <p>While previous wall graphics inside Apple Stores showed the company's devices with lots of white space and not much else, the new photos are darker but with more of a variety of colors, with the iPhone and iPad being used by their owners. The change in graphics corresponds to Apple's latest television commercials, such as "Parenthood" (http://www.imore.com/apple-releases-new-iphone-5s-ad-parenthood), which also attempt to give consumers a more personal look at how its devices are used by everyday folks.</p> <p>The new store photos were also put in place less than two months after Angela Ahrendts took over as senior vice president of Apple's retail and online stores (http://www.imore.com/angela-ahrendts-joins-apple-new-head-retail). It would appear that Apple and Ahrendts are trying a softer approach towards selling iPhones and iPads. What do you think of these changes in the Apple Store wall graphics?</p> <p>Source: ifo Apple Store (http://www.ifoapplestore.com/2014/06/30/new-store-graphics-are-changing-the-mood/)</p> </div></div></div><div id="comment-wrapper-nid-25472"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3c0fac4b/sc/15/mf.gif' border='0'/><br clear='all'/>

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