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Senior Apple Maps engineer drives off to Uber

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/senior-apple-maps-engineer-drives-uber' title="Senior Apple Maps engineer drives off to Uber"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2014/07/uber_apple_maps_5s_hero.JPG?itok=rHxEAUUy' />[/url]</p> <p>Uber, the car service that's irritating taxi companies everywhere, has poached a senior Apple engineer who was a lead on Apple Maps (http://www.imore.com/maps-iphone-ipad). Chris Blumenberg had been with Apple since 2000, starting as a developer liaison with Microsoft in building Internet Explorer and Office for Mac OS X. More recently, however, he led the 40-person team that built the Apple Maps client software for both iOS and OS X.</p> <!--break--> <p>What exactly Blumenberg is going to do at Uber isn't clear, but The Information (https://www.theinformation.com/Apple-Maps-Engineer-Moving-to-Uber) posits that his expertise may come in handy with Uber's "sophisticated routing system [that] relies on correctly pinpointing users' locations."</p> <p>The Apple Maps unit has seen turnover since its painful launch (http://www.imore.com/maps-ios-6-facing-user-complaints-apple-says-it-will-get-better) with iOS 6 (http://www.imore.com/ios-6) back in 2012. The service has improved considerably since then (http://www.imore.com/apple-maps-suprisingly-wins-three-way-shootout-against-waze-and-google-maps), though it still has some kinks to work out (http://www.imore.com/why-apple-maps-lead-me-meltdown-central-london).</p> <p>Apple's software and design talent bench is deep, but they've struggled with services like Maps. How do you want to see Apple Maps improved?</p> <p>Source: The Information (https://www.theinformation.com/Apple-Maps-Engineer-Moving-to-Uber)</p> </div></div></div><div id="comment-wrapper-nid-25601"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3c4b9ab1/sc/21/mf.gif' border='0'/><br clear='all'/>

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