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Apple Sold 2 Million Apple TVs Last Year in US, Trailing Behind Chromecast and Roku

Google's Chromecast and the Roku were the two highest-selling streaming media devices in the U.S. last year as the Apple TV fell to third place, according to new data from Parks Associates (via GigaOM (http://gigaom.com/2014/07/09/roku-and-chromecast-go-head-to-head-in-streaming-race-apple-tv-falling-behind/?utm_campaign=socialflow&utm_source=twitter&utm_medium=social)).
 
 (http://cdn.macrumors.com/article-new/2014/03/apple_tv_roku_3-800x207.jpg)
 Both Google and Roku sold an estimated 3.8 million streaming media devices last year, with Apple selling just over 2 million Apple TVs. To date, Apple has sold over 20 million Apple TVs worldwide since launching the streaming device in 2007, while Roku has sold 8 million devices since its first media box in 2008.
 
 A Parks Associates report last year (http://www.macrumors.com/2013/08/14/14-of-households-use-streaming-media-devices-roku-more-popular-than-apple-tv/) noted that 14% of U.S. broadband households were using streaming media devices. The study also stated that 37% of those surveyed households used a Roku device while 24% used an Apple TV, making the Roku the most used set-top box in the U.S.
 
 Recent rumors have suggested that Apple is working on a next-generation Apple TV, which may feature a streaming TV service (http://www.macrumors.com/2014/03/23/apple-tv-comcast-streaming-tv-service/) through a partnership with Comcast and other cable-box like capabilities. Some reports have also speculated that a new Apple TV may include enhanced gaming capabilities (http://www.macrumors.com/2014/06/13/ios-game-controllers-e3-apple-tv-gaming/), utilizing iOS gaming controllers and an App Store ecosystem to provide a console-like experience.
 
 
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Source: Apple Sold 2 Million Apple TVs Last Year in US, Trailing Behind Chromecast and Roku (http://www.macrumors.com/2014/07/10/apple-tv-2-million-trailing-chromecast-roku/)