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Title: Bonnaroo festival used iBeacons to collect valuable data about concertgoers Post by: HCK on July 15, 2014, 09:00:32 am Bonnaroo festival used iBeacons to collect valuable data about concertgoers
While iPhone users have enjoyed new location-based experiences thanks to early implementations of Apple’s iBeacon technology, companies deploying the bluetooth beacons are also collecting some valuable data on users. We reported previously how some are experiencing huge jumps in app usage and ad engagement since deploying beacons in grocery and retail stores, and today we get […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=331947&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: Bonnaroo festival used iBeacons to collect valuable data about concertgoers (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/tcS87TSt96Y/) |