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Could Beats' Jimmy Iovine be Apple's next ad man?

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/could-beats-jimmy-iovine-be-apples-next-ad-man' title="Could Beats' Jimmy Iovine be Apple's next ad man?"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2014/01/beatsmusiciphone.jpg?itok=yvMGRE0S' />[/url]</p> <p>Apple is rumored to be shaking up its advertising effort and speculation has it that longtime creative agency partner TBWA Media Labs may be out in favor of Beats (http://www.imore.com/beats)' Jimmy Iovine. Apple had acquired Beats for a cool $3 billion, and it looks like that money will net Iovine a posh office heading up Apple's "Madison Avenue" efforts as the iPhone-maker is looking to reignite its marketing (http://www.imore.com/tag/apple-marketing) campaigns.</p> <!--break--> <p>Though we don't have any confirmation on the outing of TBWA for an Iovine-headed campaign for Apple, the move would make sense as Beats has generated quite a buzz for the brand and Apple may try to leverage that.</p> <p>This isn't the first time we've heard of a rumor that Apple may be turning away from its 30-year relationship with TBWA. In the past, we've heard that Apple may be hiring as many as 1,000 people (http://www.imore.com/apple-building-their-own-house-1000-member-advertising-team-while-casting-wider-net-outside-firms) to head up an in-house agency to offer competing pitches to those created by TBWA.</p> <p>Right now, Apple seems to be trying to re-create its luxury luster hiring Burberry CEO Angela Ahrendts for retail as well as watchmaker Tag Heuer (http://www.imore.com/apple-hires-tag-heuer-marketing-exec-ahead-rumored-swiss-made-iwatch-launch)'s sales director. Whether the next wave of Apple ads will focus on that luxury cachet is unknown.</p> <p>Apple (https://www.google.com/url?q=http://www.imore.com/tag/advertising&amp;sa=U&amp;ei=aIrEU6eQEun48QHT-YGICA&amp;ved=0CAgQFjAB&amp;client=internal-uds-cse&amp;usg=AFQjCNFzMpDwUP6VTHMPwwz8Hi7ZkWMvKA) has been under attack recently by rival Samsung, which created a catchy ad saying that iPhone users are wall-huggers (http://www.imore.com/samsungs-latest-ad-shows-just-how-irresistible-iphone-really), poking phone of the iPhone's poor battery life and the need to be tethered to a wall outlet.</p> <p>Apple, in typical Apple fashion, has not commented on the rumors.</p> <p>What do you think Apple will need to do in its marketing to compete with "the next big thing?" Do you think Iovine is the man for the job?</p> <p>Source: NY Post (http://nypost.com/2014/07/13/apple-said-to-be-eyeing-new-ad-direction/)</p> </div></div></div><div id="comment-wrapper-nid-25734"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3c7fdd88/sc/5/mf.gif' border='0'/><br clear='all'/>

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