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Title: News: NY Post: Apple to rely on Iovine for marketing help Post by: HCK on July 16, 2014, 09:00:41 am News: NY Post: Apple to rely on Iovine for marketing help
Apple may part with longtime ad agency partner TBWA/Media Arts Lab after 30 years, as the company may look to Beats co-founder Jimmy Iovine “to help it regain its marketing mojo,” the New York Post reports. According to the report, unnamed ad executives believe Apple might “put its entire account up for grabs.” One business executive noted that Beats’ marketing acumen was a reason Apple purchased the company. It’s… Source: News: NY Post: Apple to rely on Iovine for marketing help (http://www.ilounge.com/index.php/news/comments/ny-post-apple-to-rely-on-iovine-for-marketing-help/) |