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Apple partners up to sell more iPhones in exploding Vietnamese market

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/apple-partners-sell-more-iphones-exploding-vietnamese-market' title="Apple partners up to sell more iPhones in exploding Vietnamese market"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_blw/public/field/image/2014/07/fstudio_site_5s_hero.JPG?itok=hV-IIhaF' />[/url]</p> <p>Apple's sales expansion plans hinge on Asia, and while China gets most of the attention (http://www.imore.com/angela-ahrendts-has-grand-plans-overhauling-apple-retail), Vietnam is also a target for selling more iPhones (http://www.imore.com/iphone). Along with the rest of the smartphone market, Apple seems to have hit a market saturation point in North American and Eastern Europe. But growth of the smartphone market in Asia is exploding right now, and will likely continue to be so for a while. In Vietnam, Apple has partnered with electronics retailer FPT's F.Studio stores to sell the iPhone direct to consumers.</p> <!--break--> <p>According to Bloomberg (http://www.bloomberg.com/news/2014-07-15/apple-looks-to-status-hungry-vietnam-for-growth-southeast-asia.html), people in Vietnam crave the iPhone:</p>

<p>Apple products are popular in Vietnam, where a brand-savvy young population covets the instant recognition a slender iPhone brings, said Lam Nguyen, Ho Chi Minh City-based country director at International Data Corp. He predicts Vietnam smartphone sales will increase 56 percent to about 12 million units in 2014, and Apple will get a good chunk of that.</p> <p>"There are more and cheaper alternatives out there," Nguyen said in a phone interview. "This is about a relatively affordable status symbol. It's fashion."</p>

<p>FPT has been selling Apple products for a while now, but until recently Apple only sold iPhones in Vietnam through their carrier partner stores. The expanded retailer partnership comes just a few months before the anticipated launch of the iPhone 6 (http://www.imore.com/iphone-6), which is projected to be a gangbusters launch.</p> <p>What do you think of Apple's focus on southeast Asia?</p> <p>Source: Bloomberg (http://www.bloomberg.com/news/2014-07-15/apple-looks-to-status-hungry-vietnam-for-growth-southeast-asia.html)</p> </div></div></div><div id="comment-wrapper-nid-25767"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3c8f6562/sc/5/mf.gif' border='0'/><br clear='all'/>

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Source: Apple partners up to sell more iPhones in exploding Vietnamese market (http://feedproxy.google.com/~r/TheIphoneBlog/~3/2I-lWDaBmwY/story01.htm)