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Apple Continues App-Focused TV Ad Campaign With 'Dreams' Spot

Apple launched a new television ad in its "You're More Powerful Than You Think" campaign, this time called "Dreams (http://www.apple.com/iphone-5s/powerful/)". The song in the ad is "When I Grow Up (https://itunes.apple.com/bz/album/when-i-grow-up-single/id903877861)" by Jennifer O'Connor.
 
 It is the fourth ad in the series, with previous spots "Powerful (http://www.macrumors.com/2014/04/22/apple-iphone-5s-gigantic-ad/)", "Strength (http://www.macrumors.com/2014/06/04/apple-tv-ad-strength/)", and "Parenthood (http://www.macrumors.com/2014/06/29/iphone5s-tv-ad-parenthood/)" focusing on the sheer variety of apps on the iPhone, workout apps, and apps for parents.
 
 <center><iframe width="560" height="315" src="//www.youtube.com/embed/PQBTd4xF6tU?rel=0" frameborder="0" allowfullscreen></iframe></center>
 
 Like the other ads, "Dreams" shows the iPhone used in various situations in everyday life, extended with apps from the App Store. Apps and accessories featured in the spot include:
 
 - Vaavud Wind Meter (http://vaavud.com), an anemometer that plugs into the iPhone's headphone jack
 - Response Deck (http://www.responsedeck.com), an app for fire and EMS first responders
 - iTranslate Voice (http://appshopper.com/productivity/itranslate-voice), a near-real time language translation app
 - Veterinary AliveECG (http://www.alivecorvet.com), a portable heart monitor for pets
 - ForeFlight Mobile (http://www.foreflight.com/ipad/), a civil aviation mapping and weather app for pilots
 - SAM-1 (https://itunes.apple.com/us/app/sam-1/id807671657?mt=8), an appcessory for measuring water pH and other data
 
 "Dreams" debuts just over a month after the previous spot, "Parenthood", was released at the end of June.
 
 
 Recent Mac and iOS Blog Stories
 • Beats Pill Mascots and Siri Join Forces in New 'Apple and Beats' Video (http://www.macrumors.com/2014/08/01/apple-beats-video/)
 • Buyer's Guide: Discounts on 2013 Retina MacBook Pro, iPad Air, AppleCare, and Apple Accessories (http://www.macrumors.com/2014/08/01/buyers-guide-deals-august-1/)
 • Delta Airlines Launches In-Flight Entertainment for iOS Devices Through Updated Apps (http://www.macrumors.com/2014/08/01/delta-airlines-in-flight-entertainment-ios/)
 • Intelligent Time Management App 'Timeful' Launches on iOS (http://www.macrumors.com/2014/07/31/timeful-time-management-app/)
 • Apple Now Replacing Damaged iPhone 5s Displays in Retail Stores (http://www.macrumors.com/2014/07/31/apple-replacing-displays-in-stores/)
 • Vox Music Player Updated With SoundCloud Integration, New Organizational Features (http://www.macrumors.com/2014/07/31/vox-music-player-soundcloud-update/)
 • Apple Launches New EFI Update 2.9.1 For 2011 MacBook Air to Solve Installation Problems (http://www.macrumors.com/2014/07/30/efi-update-2-9-1-macbook-air/)
 • NomadPlus Transforms an Apple Charger Into a Portable Battery (http://www.macrumors.com/2014/07/30/nomadplus-portable-battery/)
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Source: Apple Continues App-Focused TV Ad Campaign With 'Dreams' Spot (http://www.macrumors.com/2014/08/02/dreams-tv-ad/)