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Apple takes home an Emmy Award for 'Misunderstood' commercial

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/apple-takes-home-emmy-award-misunderstood-commercial' title="Apple takes home an Emmy Award for 'Misunderstood' commercial"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2014/03/apple_tv_airplay_5s_hero.jpg?itok=3oCINr6e' />[/url]</p> <p>Apple has won an Emmy Award for the category of outstanding commercial in 2014 for its Misunderstood (http://www.imore.com/apple-shares-holiday-spirit-new-commercial-misunderstood) ad. The commercial debuted late last year in the 2013 Holiday season and shows how the iPhone (http://www.imore.com/iphone-6) can be used to capture and record, edit, and share memories for the holidays.</p> <!--break--> <div class="video_iframe"><iframe src="http://www.youtube.com/embed/nhwhnEe7CjE?rel=0&amp;autoplay=0&amp;wmode=opaque&amp;controls=2&amp;autohide=1&amp;showinfo=0" width="627" height="353" class="video-filter video-youtube vf-nhwhnee7cje" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div> <p>The Misunderstood campaign shows how Apple products work together, showcasing a misunderstood teen who sits by his lonesome apart from the family holiday festivities using his iPhone 5s (http://www.imore.com/iphone-5s). What his family doesn't understand until he shares with them on the Apple TV (http://www.imore.com/apple-tv) using AirPlay technology, was that he was filming these memories and editing them into a wonderful family keepsake movie.</p> <p>If you're interested in seeing Apple take home the Emmy, the award show will happen on August 25th.</p> <p>The commercial was produced by Apple ad agency partner TBWA. While there have been rumors of a rift (http://www.imore.com/apple-building-their-own-house-1000-member-advertising-team-while-casting-wider-net-outside-firms) between Apple and TBWA, the Emmy shows that this long-time partnership has resulted in some outstanding campaigns, with Misunderstood being one of the latest.</p> <p>And if you're interested in learning more about how to use AirPlay, be sure to read our guide (http://www.imore.com/airplay-iphone-ipad) here at iMore!</p> <p>How do you like Misunderstdood? Let us know in the comments.</p> <p>Source: 9to5 Mac (http://9to5mac.com/2014/08/17/apple-wins-2014-outstanding-commercial-emmy-award-for-misunderstood-holiday-ad/)</p> </div></div></div><div id="comment-wrapper-nid-26394"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/3d96da21/sc/28/mf.gif' border='0'/><br clear='all'/>

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