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Title: Part 8) Steve Jobs and the Process Behind Press Releases Post by: HCK on August 29, 2014, 09:00:25 pm Part 8) Steve Jobs and the Process Behind Press Releases
From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Steve Jobs and the Process Behind Press Releases A former Apple PR member recalls that Steve Jobs once scrapped an entire Apple press release announcing a new partnership with another company solely because he did not like the name of […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=338125&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: Part 8) Steve Jobs and the Process Behind Press Releases (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/U4pBxJgb_Q4/) |