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Title: News: Massive report reveals Apple’s PR strategies Post by: HCK on August 29, 2014, 09:00:32 pm News: Massive report reveals Apple’s PR strategies
A new nine-part report at 9to5Mac reveals techniques Apple has used to “quietly manipulate coverage over the years.” The comprehensive article relies on interviews with journalists, bloggers, and PR pros — including some ex-Apple workers. Part one of the article discusses all of the prep that goes into Apple events, including how Apple plans for things to go awry, recounting once when an audience member fainted and was taken out by paramedics… Source: News: Massive report reveals Apple’s PR strategies (http://www.ilounge.com/index.php/news/comments/massive-report-reveals-apples-pr-strategies) |