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Title: Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop Post by: HCK on August 30, 2014, 09:00:37 am Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop
From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications strategies wholly in-house, mirroring its control over its hardware and software strategies. While Apple still works with external agency Media Arts Lab of TBWA […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=338107&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/23FPRqNOvTQ/) |