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Title: Handy rebrands to be the name you remember for help around the house Post by: HCK on September 16, 2014, 09:00:16 pm Handy rebrands to be the name you remember for help around the house
<article> <section class="page"> <p> On-demand cleaning and housework platform and iOS app Handybook has dropped the “book” from its name. It might not seem like a big deal, but CEO Oisin Hanrahan says the change will clear up some confusion.</p><p> “People associated us with an actual, physical book,” he said. “We meant booking. They made comparisons with the Yellow Pages, and it wasn’t in the right place in consumers’ minds.”</p><figure class="medium right"> <img src="http://images.techhive.com/images/article/2014/09/handy_booking-100435694-medium.jpg" height="582" width="300" alt="handy booking"/> <figcaption><p>Handy lets you book help around the house using its website and iOS app.</p><p class="jumpTag"><a href="/article/2683143/handy-rebrands-to-be-the-name-you-remember-for-help-around-the-house.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Handy rebrands to be the name you remember for help around the house (http://www.macworld.com/article/2683143/handy-rebrands-to-be-the-name-you-remember-for-help-around-the-house.html#tk.rss_all) |