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Yovo bets on security to stand out from the pack of ephemeral messaging apps

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There’s a new disappearing message app in an already crowded market, but this one isn’t from a Snapchat-like startup.    Yovo (https://itunes.apple.com/us/app/contentguard/id917404464) has some of the same features—namely the self-destructing photos—but unlike its
    rival, the new iOS app’s roots are in serious DRM tech.</p><p>
Yovo is shorthand for “you only view once,” but the app is a bit more flexible than that. You can set a timer that lets your recipients see your message
    for up to 24 hours. You might be wondering: What about screenshots? That’s where Yovo’s parent company, ContentGuard, has some experience. ContentGuard
    spun off from the Palo Alto research center Xerox PARC, working on DRM tech to protect user-generated content. For Yovo, ContentGuard came up with a way to
    scramble your photo when someone tries to take a screen capture.</p><p class="jumpTag"><a href="/article/2692621/yovo-bets-on-security-to-stand-out-from-the-pack-of-ephemeral-messaging-apps.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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