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Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section

Apple today debuted a new ad (https://www.youtube.com/watch?v=ROZhrRm88ms) for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.
 
 <center><iframe width="560" height="315" src="//www.youtube.com/embed/ROZhrRm88ms?feature=player_detailpage" frameborder="0" allowfullscreen></iframe></center>
 Apple has also posted a new "Change" section on its website (http://www.apple.com/ipad-air-2/change/?cid=www-us-ipad-tv-change), spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches (http://appshopper.com/productivity/tayasui-sketches), cinematography app iStopMotion Plus (http://appshopper.com/photography/istopmotion-for-ipad), automotive app OBD Fusion (http://appshopper.com/travel/obd-fusion), and AutoCAD 360 (http://appshopper.com/productivity/autocad-ws). The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.
 
 The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse (http://www.macrumors.com/2014/01/12/your-verse-ipad-ad/)" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering (http://www.macrumors.com/2014/02/18/your-verse-mountaineering-ipad/), sports (https://www.apple.com/your-verse/concussion-game-plan/), choreography (https://www.apple.com/your-verse/bollywood-vision/), oceanography (https://www.apple.com/your-verse/new-depths/), travel, musical composition, (http://www.macrumors.com/2014/05/25/apple-your-verse-music-travel/) and more.
 
 
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Source: Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section (http://www.macrumors.com/2014/12/07/apple-new-ipad-air-2-tv-ad-change/)