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Facebook cold on 'dislike' button, but mulling other ideas

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For all those times on Facebook when a “like” just doesn’t cut it, the company is thinking about adding more options, though probably not “dislike.”</p><p>
“A lot of times, people share things that are sad, or tough cultural or social things,” CEO Mark Zuckerberg said Thursday. Giving users a tool to express a broader range of emotions like empathy or surprise might be a useful feature for people who don’t want to post a comment with their own words, he said.</p><p>
But a standalone “dislike” button may not come, the Facebook chief said, partly due to the toxicity it may breed.</p><p>
A dislike button may also inspire people to post less, which can’t be good for Facebook’s ads, though of course Zuckerberg didn’t say that.</p><p class="jumpTag"><a href="/article/2858972/facebook-cold-on-dislike-button-but-mulling-other-ideas.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: Facebook cold on 'dislike' button, but mulling other ideas (http://www.macworld.com/article/2858972/facebook-cold-on-dislike-button-but-mulling-other-ideas.html#tk.rss_all)