iPhone App Developers Need to Rise Above the Digital Dust
President of Westwind Communications Scott Lorenz, illustrates how developers need to rise above the confusion to get noticed. The contacts and relationships a PR specialist has are 1000% more apt to gain a radio interview or inclusion in a newspaper column than the technology developer who cannot be expected to have these kinds of contacts. For every iPhone developer who surges to success, there are thousands with their apps who do little more than gather 'digital dust' on Apple App shelves.
http://prmac.com/release-id-15562.htm
