Why Apple's new streaming service could revolutionize the music industry -- again<article>
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Steve Jobs
didn’t believe music fans would ever pay to “subscribe” to streaming music. The times they are a-changin’ in Cupertino. </p><p>
At WWDC next week, Apple will finally unveil its new music service, a revamped version of Beats Music, combining a $10-a-month on-demand streaming subscription with a bevy of free, ad-supported radio stations curated by celebrity DJs. The new music service will pit Apple against streaming services like Spotify, Rdio, and Tidal, as well as with Internet radio platforms like Pandora and Google-owned Songza.</p><p>
Apple first revolutionized the way we listen to music over a decade ago with the introduction of the iPod and the iTunes Store. But since then, music downloads have been losing traction (and revenue) to newer ways of music consumption, mainly streaming and Internet radio. Data compiled by Nielsen SoundScan showed that in 2014, download sales revenue
fell by 8 percent ($3.6 billion), while streaming service revenue surged by 45 percent ($1.6 billion). According to the
Wall Street Journal, Apple, still the largest music retailer in the world, is ready to cannibalize its own iTunes download sales in favor of getting its
800 million iTunes users with stored credit card information to sign up for its upgraded Beats Music streaming service.</p><p class="jumpTag"><a href="/article/2929502/why-apples-new-streaming-service-could-revolutionize-the-music-industry-again.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Why Apple's new streaming service could revolutionize the music industry -- again
