News: Target testing in-store beacons for iOS app users
Target announced it is installing low-powered Bluetooth beacons in 50 of its stores, set to use the company’s iOS app to highlight products and special offers as customers walk through certain sections of the store. The beacons will track shoppers throughout the store and present limited recommendations depending on which section the customer is in – an alert that a nearby item in women’s apparel is trending on Pinterest, for example.…
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News: Target testing in-store beacons for iOS app users
