Verizon to test 'toll-free' sponsored data that doesn’t count against caps<article>
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Verizon will soon begin testing sponsored data plans, in which Internet companies pay to keep their traffic from counting against users’ data caps.</p><p>
The tests will begin in the next few days, followed by a larger commercial rollout in the first quarter of next year,
Recode reports. It’s unclear which companies will take part in these plans, which Verizon likens to toll-free calling.</p><p>
Verizon won’t be the first carrier to test this kind of scheme. In January 2014, AT&T announced its own “Sponsored Data” plan, which also lets companies pay to steer clear of data caps. Nearly two years later, that program is still in a limited trial, and not a single major streaming service is participating.</p><p class="jumpTag"><a href="/article/3013796/internet/verizon-to-test-toll-free-sponsored-data-that-doesnt-count-against-caps.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Verizon to test 'toll-free' sponsored data that doesn’t count against caps
