How Apple can take on Android from the inside<article>
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It’s safe to say iOS will never have as wide of a reach as Android. While Apple is far and away the most successful handset maker and iOS 9 is slaughtering Marshmallow’s adoption rate (and Lollipop, for that matter), there are just too many Android phones out there for the iPhone to pose any kind of a threat to its dominance. The iPhone 6 may have attracted a healthy share of switchers, but the last time I checked, Android held something like 83 percent of the worldwide market share, to Apple’s 14 percent.</p><p>
But much like the battle for desktop dominance in the ’90s, market share has little to do with mind share. Apple has learned how to turn its relatively small percentage into extraordinary revenue, and even with a sixth of the installed base, the iPhone is easily most recognizable phone. And perhaps more importantly, everyone knows the Apple brand—even die-hard Android users.</p><p class="jumpTag"><a href="/article/3019074/iphone-ipad/how-apple-can-take-on-android-from-the-inside.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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How Apple can take on Android from the inside
