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« on: March 01, 2016, 09:00:20 am »

Nest CEO Tony Fadell talks about the creation of the iPod and iPhone

Before he co-founded connected device company Nest, Tony Fadell worked at Apple and lead the teams behind its iPod and its first iPhone devices. Fadell looks back on those days in a newly published interview. Fadell told VentureBeat about his doubts when Apple CEO Steve Jobs asked him to help create a music player. Fadell stated: The market was littered with junk. I almost didn't take the job. We had the General Magic tale. We had the Philips tale. I turned to Steve and said, "We can build anything. Give it enough time and money. But how can you guarantee to me that you can sell and market it? Look at Sony. They own every audio category. How do we go up against that?" He said to me, "Look. You make it, and I guarantee I'll use every marketing dollar I've got. I'll starve the Mac to do it." I said, "Okay, you do what you want." He was really passionate about it. Of course, that music player turned out to be an iPod and changed both the music and tech industries. Later came t...<br clear='all'/>

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Source: Nest CEO Tony Fadell talks about the creation of the iPod and iPhone
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