Opinion: With iPhones offering 4K video recording, it’s crunch time for Apple’s storage tiers<div class="feat-image">
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<p>It was estimated last year that Apple takes home a <a href="
http://9to5mac.com/2015/11/17/aapl/" target="_blank">stunning 94%[/url] of all profits made by all players across the entire smartphone industry. Its gross margin across all products hovers around the <a href="
http://9to5mac.com/2016/01/26/apple-earnings-fy16-q1/" target="_blank">40% mark[/url]. Apple knows how to make money from its products.</p>
<p>One way it does this is to sell its iPhones with a base level of flash storage that is just barely usable, and charge a hefty markup for higher storage tiers. Sure, you can buy a shiny new iPhone 6s for $649, but that gets you a measly 16GB. It’ll cost you another hundred bucks to get a more reasonable 64GB and another $100 again if you want to max out at 128GB.</p>
<p>I’ve touched on this topic before as part of a more general piece about whether Apple was getting a <a href="
http://9to5mac.com/2015/10/19/opinion-aapl-greedy-steve-jobs/" target="_blank">little too greedy[/url], but it seems to me that when the company is supplying iPhones with 4K camcorders built into them, this is the point at which a 16GB tier becomes completely indefensible …</p>
<p> <a href="
http://9to5mac.com/2016/03/18/opinion-iphone-storage-4k-video/#more-423468" class="more-link">more…[/url]</p>
Filed under: <a href='
http://9to5mac.com/category/ios-devices/'>iOS Devices[/url] Tagged: <a href='
http://9to5mac.com/tag/4k/'>4k[/url], <a href='
http://9to5mac.com/tag/iphone/'>iPhone[/url], <a href='
http://9to5mac.com/tag/storage/'>Storage[/url] <a rel="nofollow" href="
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Opinion: With iPhones offering 4K video recording, it’s crunch time for Apple’s storage tiers
