Apple Shares New 'The Kiss' Ad Featuring Apple TV's Siri IntegrationApple today shared a new
Apple TV ad that focuses on the
Siri features built in to the set-top box. Entitled "The Kiss," the one minute ad stars Alison Brie and Nikolaj Coster-Waldau.
In the spot, the two actors are attempting to replicate an on-screen kiss, using Siri to rewind a specific movie scene. On the fourth-generation Apple TV, asking Siri questions like "What did she say?" or "Rewind 10 seconds" will automatically replay a scene from television show or movie.
Siri's content search features are also shown off, demonstrating the ability to find television shows or play songs from
Apple Music.
<center><iframe src="
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The new Apple TV, starring Siri. Now it's easier than ever to enjoy your favorite movies, shows, music and apps.
The ad is one of
several in a series with the tagline "The Future of Television." Since the Apple TV launched in October of 2015, Apple has been promoting it through a range of different television ads and billboards that have focused both on content and features like the tvOS
App Store, Siri search, Apple Music, and more.
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Apple Shares New 'The Kiss' Ad Featuring Apple TV's Siri Integration