Out of touch: Apple and Microsoft’s differing approaches<article>
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<p>Who had 2016 in the “Year we’d see ‘Microsoft is killing the Mac!’ headlines again” pool?</p><p>Ed Bott asks
“Why Is Apple Letting Microsoft's Surface Kill the Mac?” (Tip o’ the antlers to
Sten Ryason.)</p><p>A bombasticpunditaskswhat? At least the tense is correct in that the real problem here is less Microsoft’s advances than Apple’s lack of them.</p><p>There is, of course, no real evidence that Surface sales are affected Mac sales at all, let alone “killing” them. But headlines gotta headline, whatever that means. Even the lauded-on-first-look Surface Studio is somewhat less a modern marvel
when the hinge hits the desk and the new MacBook Pro is selling briskly. But Surface sales have improved from its start that was so slow it seemed to be in reverse, even if Microsoft’s real success with the Surface line has come at the expense of its Windows OEM partners, not Apple.</p><p class="jumpTag"><a href="/article/3150529/macs/out-of-touch-apple-and-microsoft-s-differing-approaches.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Out of touch: Apple and Microsoft’s differing approaches
