The iPad marketApple had an incredible Q1 2017, with record-high sales of iPhone, Mac, Apple Watch, and services. Notable by its absence: iPad.
Rene Ritchie has been covering Apple and the personal technology industry for almost a decade. Editorial director for Mobile Nations, analyst for iMore, video and podcast host, you can follow him on Snapchat, Instagram, or Twitter @reneritchie.
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Introduced seven years ago this month, Apple's late co-founder, Steve Jobs, said iPad had to fight for its right to exist between phone and laptop by doing some things better than either of the other two. Since then, Apple's ability to tell that story has varied from the heights of "technology alone is not enough" to... not at all. And that's led to a lot of theories about iPad and its future.
Tim Cook, speaking during Apple's Q1 2017 conference call:
The iPad, Steve, we had a 1.6 million unit swing on channel inventory between the years. In the year-ago quarter we increased b...
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The iPad market
