News: Apple hires former Amazon, Netflix executive to run Apple TV marketing
Apple has recruited Timothy Twerdahl, the former head of Amazon’s Fire TV unit, to be the new vice president heading up Apple TV’s product marketing, Bloomberg reports. The move has pushed out the role’s former occupant, Pete Distad, who sources say will now be working with Eddy Cue on Apple’s ongoing efforts to secure new streams of content. Twerdahl brings plenty of experience in the streaming content and set-top device industry,…
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News: Apple hires former Amazon, Netflix executive to run Apple TV marketing
