How Apple is managing the iPhone buying dilemma<article>
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<p>So here are the iPhone 8 and iPhone 8 Plus, in stores at last. But this time things are a little bit different—the hardest of the hard-core iPhone buyers are sitting out Apple’s annual roll-out of the latest iterative improvement to the iPhone. Of course, that’s because the iPhone X—a cutting-edge model that offers more than iterative improvement—is looming on the horizon.</p><p>This leaves Apple, the iPhone, and the people who buy it in a fall unlike any we’ve seen in some time. And in surveying people I know—hard-core Apple fans and casual iPhone users alike—I’ve been surprised at how different people are reacting to the different buying choices Apple is offering this time around.</p><p class="jumpTag"><a href="/article/3229006/iphone-ipad/how-apple-is-managing-the-iphone-buying-dilemma.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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How Apple is managing the iPhone buying dilemma
