Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 AdsSamsung has expanded upon its "Ingenius" ad campaign with three new videos titled Dongle, Fast Charger, and Camera.
In each of the videos, Samsung depicts an Apple Store employee having a conversation with a customer, attempting to justify the iPhone compared to the Galaxy S9, as it relates to the camera, dongles, and more.
In the first ad, a customer asks if he can use his wired headphones with the iPhone X, and the Genius informs him that he will need a dongle. The customer then inquires about charging at the same time, and the Genius says he'll need another dongle. The customer then says, "so, a double dongle."
<center><iframe width="560" height="315" src="
https://www.youtube.com/embed/-O_MjXbX3VA" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></center>
For what it's worth, rumors suggest Apple will include a
faster 18W charger in the box with its upcoming 2018 iPhones.
In the second ad, which has the same format, a customer asks if the iPhone X comes with a fast charger, like the Galaxy S9 does. The employee says no, informing her that she can purchase a Lightning to USB-C cable, along with a USB-C power adapter, for fast charging. The customer has a puzzled reaction.
<center><iframe width="560" height="315" src="
https://www.youtube.com/embed/nxi0AtBVRZE" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></center>
The third ad emphasizes that the
Galaxy S9+'s camera has a higher DxOMark score than the iPhone X—99 versus 97 respectively—although DxOMark has
attracted some criticism, and camera quality can be subjective.
<center><iframe width="560" height="315" src="
https://www.youtube.com/embed/PTntzNhTTsE" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe></center>
Samsung shared the
first ad in this series earlier this week, highlighting the Galaxy S9's faster LTE download speeds versus the iPhone X, based on
Ookla's Speedtest Intelligence Data from February to April 2018.
The ads don't even try to hide the fact that it's supposed to be an Apple Store, and are a clear jab at "Geniuses." Samsung has
repeatedly tried to mock Apple and the iPhone, though, so this is par for course for them.
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Samsung Mocks iPhone's Camera, Lack of Headphone Jack, and More in Latest Galaxy S9 Ads
