Apple’s best media moves<article>
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<p>When it comes to entertainment, Apple has a long and storied—if you’ll pardon the pun—past. This has formed a sort of shifting triangle of power where Apple, customers, and the entertainment industry have, at various times, found themselves facing off against each other, or making unlikely alliances.</p><p>In recent years, Apple has more and more ended up making decisions that seem to closely align with the interests of its customers. That’s not particularly a surprise, since the customers are ultimately who keep Apple in business, but getting entertainment companies to buy in on those moves is an equally happy development.</p><p>This bodes well for Apple itself, especially as it prepares to
launch its own original video programming at some point in the not-too-distant future. Because that, as with Apple Music, is going to require customers to pony up their hard-earned money, and Apple needs to prove that it’s going to do right by them. The good news is, these recent decisions make a convincing argument.</p><p class="jumpTag"><a href="/article/3297747/entertainment/apple-best-media-moves.html#jump">To read this article in full, please click here[/url]</p></section></article>
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Apple’s best media moves
