HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

HomePod is Ninth Most Popular Smart Speaker in United States According to Recent Survey

Apple's <a href="/roundup/homepod">HomePod[/url] is the ninth most popular smart speaker model in the United States, according to an online survey of 1,011 smart speaker users conducted by research firm Strategy Analytics in July and August.

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The top eight positions are held by various Amazon Echo and Google Home models in the Strategy Analytics rankings. The standard Amazon Echo tops the list with an estimated 23 percent share of the U.S. installed base of smart speakers, while the    HomePod    is estimated to have just four percent market share.<ul><li>Amazon Echo: 23%

<li>Amazon Echo Dot: 21%

<li>Google Home: 8%

<li>Google Home Mini: 7%

<li>Amazon Echo Plus: 5%

<li>Amazon Echo Spot: 4%

<li>Amazon Echo Show: 4%

<li>Amazon Echo Dot Kids Edition: 4%

<li>Apple    HomePod   : 4%

<li>Google Home Max: 2%</ul>Apple does not disclose    HomePod    sales in its quarterly earnings results. In August, Strategy Analytics estimated that    HomePod    shipments totaled 700,000 units in the second quarter of 2018, giving Apple a roughly six percent share of the worldwide smart speaker market at the time.

While the    HomePod    may have only a single-digit share of the overall market, Strategy Analytics shared data last month indicating that Apple accounts for 70 percent of the small but growing $200-plus smart speaker market, topping competing products such as the Google Home Max and a variety of Sonos speakers.

That data shouldn't come as much of a surprise, as Amazon Echo and Google Home models are regularly priced as low as $49, whereas the    HomePod    retails for $349. Apple has marketed the    HomePod    as a premium speaker that also has <a href="/roundup/siri">Siri[/url], as opposed to a personal assistant that also plays music.

It's also worth noting that the    HomePod    only launched this past February, two to three years after its biggest competitors. Today, the    HomePod    is available in the United States, United Kingdom, Australia, Canada, France, and Germany, with sales set to begin in Mexico and Spain on Friday.

Back in April, well-connected Apple analyst <a href="/roundup/ming-chi-kuo">Ming-Chi Kuo[/url] said Apple was "mulling" a "low-cost version" of the HomePod, possibly in the form of a Siri-enabled Beats speaker. The status of those plans is unclear.

<div class="linkback">Related Roundup: HomePod</div><div class="linkback">Tag: Strategy Analytics</div><div class="linkback">Buyer's Guide: HomePod (Neutral)</div>
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