HSBC cuts AAPL target for a second time, questioning the future of iPhone pricing<div class="feat-image">
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<p>Analysts last week <a href="
https://9to5mac.com/2019/01/03/aapl-target-prices/" target="_blank" rel="noopener">slashed their AAPL target prices[/url] following Apple’s announcement that it would <a href="
https://9to5mac.com/2019/01/02/apple-revises-q1-2019-earnings/" target="_blank" rel="noopener">dramatically miss its own guidance[/url] for the holiday quarter, in what one of them called ‘Apple’s darkest day in the iPhone era.’ iPhone pricing has come under the microscope as many suggest this is a key factor in lengthening upgrade cycles.</p>
<p>HSBC had already cut its own target for the stock, and switched its rating from Buy to Hold, but has now announced a second drop to its target price …</p>
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https://9to5mac.com/2019/01/10/iphone-pricing-2/#more-573344" class="more-link">more…[/url]</p>
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HSBC cuts AAPL target for a second time, questioning the future of iPhone pricing
